May 9, 2012
Under the auspices of the U.S. Department of Health and Human Services (DHHS), NIDCR is a text4baby partner. Text4baby is a free health text messaging service for pregnant women and new moms. Those who text "BABY" (or “BEBE” for Spanish) to 511411 receive weekly text messages, timed to their due date or their baby's birth date through the baby’s first year.
The messages, which have been vetted by both government and non-profit health experts, deal with topics such as nutrition, immunization, birth defect prevention, and oral health. Text4baby oral health messages were reviewed by the NIDCR, CDC, American Academy of Pediatric Dentistry, American Academy of Pediatrics, and Duke Pediatric Dentistry.
Since its February 2010 launch, more than 340,000 individuals have enrolled in text4baby. Text4baby is run by the nonprofit National Healthy Mothers Healthy Babies Coalition (HMHB) in partnership with the private sector and government partners including DHHS and the White House Office on Science and Technology Policy. A nationwide evaluation by DHHS is being conducted to assess the effectiveness of the text4baby program.