Lawrence Tabak was NIDCR director from 2000 to 2010, encouraging work on salivary gland biology and salivary diagnostics as well as research into the neuroscience of chronic pain and head and neck cancer. Tabak took NIDCR into the genomics revolution and adapted the Institute to social change with the first NIDCR health disparities plan. His Practice-Based Research Network (PBRN) initiative promoted greater scientific and programmatic involvement by practitioners.

Temporomandibular (TMD) Disorders were little understood when NIDCR began funding "Orofacial Pain: Prospective Evaluation and Risk Assessment," the first ever longitudinal study of a chronic pain condition. OPPERA established that TMD was much more than a localized dental/jaw disorder and that women were more likely than men to progress from an acute to a chronic condition. Read the initial results here.

During the 1960s sociologist Lois Cohen pioneered dental social science at the Public Health Service. Cohen took over Institute's fledgling program in 1976, applying social science research to the evaluation of NIDR's research programs and the production of its long-range plans. NIDCR-sponsored studies continue to explore fluoride skepticism, public aversion to dentistry, and practitioner resistance to disease diagnosis.